Information, Education and Communication (IEC) is an essential and core element of any program that is relevant to the development strategy and it’s implementation. In population with High-Risk behavior; practices that provoke mind set change and evoke an advanced application and operation that is wholly matching the actions of developed countries in pursuit of their goals. IEC nevertheless time consuming exercise and challenging for the staff to execute and negotiate change has become urgent need for the developing states to undertake without any delay especially in the fields of health and sanitation. Right from the information dissemination through proper and favorable mediums and via appropriate channels of communication to the education of society through determined, qualified and proficient methods of imparting knowledge and instructions and persuasive and cogent counseling supplemented by winning and plausible negotiation is our core idea of IEC.
IEC is not just broadcasting station that casts messages, but rather a
multi-strategic and participatory approach in the development plan and
rather core element in the process of development communication to
ensure message for the change of mindset properly reaches and is
understood by the audience with the expected level of understanding.
Our guide for IEC is self styled that has changed over time with
amendments made within time through adopting to changes as a result to
cause – effect gained through the external experience.Our guide not just
presents the framework for IEC but rather motivates the staffers to
work in irregular and crooked conditions.
Right from the initial stages of approach identification to the delivery of information, IEC is to keep commitments and ensure persistent operation till the behavior of target public is sustained as desired. Assigning jobs to the experienced staff; adopting to favorable and feasible scientific methods to the involvement of public in the regular activities regulated by bona fide planning and monitoring reflects the soul of IEC program.
Our work in Srinagar Municipal Corporation’s IEC program is quite visible and reflecting. Our dedicated staffers engaged in implacable exercise are facing obstacle with utmost professionalism and direct involvement of more than 4200 households in our participatory program related to sanitation expresses the level of work undertaken in India’s northern state of Jammu and Kashmir.Apart from education and motivational programs under IEC, JK Sahara has been producing content for separate IEC programs for other 47 ngo’s who are currently seeking material for their information dissemination and propagational projects.
See our Official Styled Guide to IEC – Document Link ✉
